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Monday, November 5
 

3:00pm

Badge Pick-Up
Collect your badge to SmartSocial Summit on the Terrace of the W Hotel. Come early and use the time before the Welcome Reception (5pm-7pm) to visit the surrounding 2nd Street District area, which is full of shopping and coffee shops. Or take a quick loop on The Trail around Lady Bird Lake, just across the street from the W Hotel and ACL Live at The Moody Theater.



Monday November 5, 2018 3:00pm - 7:00pm
W Hotel Austin 200 Lavaca St, Austin, TX 78701, USA

4:30pm

First-Time Summit Attendee Reception
We are excited that you will be joining us for your first SmartSocial Summit. Get an early start to the larger Welcome Reception at 5:00 PM by networking with other new attendees and learning how to maximize your Summit experience. We look forward to meeting you!

Monday November 5, 2018 4:30pm - 5:00pm
ACL Live at The Moody Theater 310 W Willie Nelson Blvd Suite 1A, Austin, TX 78701

5:00pm

Welcome Reception
Join us as we kick off Summit with an evening of networking, light bites and cocktails. 

Monday November 5, 2018 5:00pm - 7:00pm
ACL Live at The Moody Theater 310 W Willie Nelson Blvd Suite 1A, Austin, TX 78701
 
Tuesday, November 6
 

8:00am

Badge Pick-Up
Collect your badge to SmartSocial Summit on the Terrace of the W Hotel.

Tuesday November 6, 2018 8:00am - 9:00am
W Hotel Austin 200 Lavaca St, Austin, TX 78701, USA

8:00am

Breakfast
Tuesday November 6, 2018 8:00am - 9:00am
ACL Live at The Moody Theater 310 W Willie Nelson Blvd Suite 1A, Austin, TX 78701

8:00am

Product Showcase
Visit the Product Showcase to see the tools powering the next phase of customer engagement.
  • View a demo of the Spredfast and Lithium platforms
  • Explore our partners’ integrated solutions
  • Work 1:1 with a Spredfast Product Coach



Tuesday November 6, 2018 8:00am - 9:00am
2nd Floor Foyer, W Hotel

9:00am

Opening Remarks
Speakers
avatar for Spike Jones, Spredfast + Lithium

Spike Jones, Spredfast + Lithium

Vice President, Strategy
Spike’s background includes contributing strategic development – from insight to creative execution – of online and offline word of mouth programs for companies including: BMW, Arby’s, USAA, AT&T, General Motors, Chevrolet, Dagger Kayaks, Fiskars Brands, Rage Against the Haze... Read More →


Tuesday November 6, 2018 9:00am - 9:15am
Main Stage, ACL Live at The Moody Theater

9:15am

Keynote: The State of Customer Engagement l Pete Hess, Spredfast + Lithium
There has never been a better time to build relationships with customers on social and digital channels. Pete will tell us how newly-merged Spredfast + Lithium is committed to being the right partner to help our customers navigate the future of customer engagement.

Speakers
avatar for Pete Hess, Spredfast + Lithium

Pete Hess, Spredfast + Lithium

CEO
Pete Hess is the CEO of Spredfast + Lithium Technologies. Prior to joining Spredfast + Lithium in February 2018, Mr. Hess enjoyed a 23-year career with Advent Software where he held roles in sales and sales management, followed by executive leadership positions in sales, marketing... Read More →


Tuesday November 6, 2018 9:15am - 9:35am
Main Stage, ACL Live at The Moody Theater

9:35am

Keynote: The Future of Digital Customer Engagement l Mike Betzer & Kevin Morris, Spredfast + Lithium
Mike and Kevin will share how the Spredfast + Lithium combined vision will help brands put their customers first through world-class social marketing and care, online communities, mobile apps, and messaging services. They’ll share why our merger will help our customers measure impact, ensure governance and drive efficiency faster and more powerfully than before.

Speakers
avatar for Kevin Morris, Spredfast + Lithium

Kevin Morris, Spredfast + Lithium

Senior VP of Product
Kevin leads Spredfast + Lithium's Product Management Team with responsibility for product strategy and roadmap across Marketing, Care and Analytics. Kevin’s team is tasked with product direction and the continual evaluation and prioritization of real-time inputs from customers... Read More →
avatar for Mike Betzer, Spredfast + Lithium

Mike Betzer, Spredfast + Lithium

Chief Product Officer
Mike serves as Chief Product Officer at Spredfast + Lithium where he is focused on maintaining strong customer health across all of the product lines. Mike has been helping big brands interact with customers for 30+ years. An experienced executive in the contact center and CRM, Mike... Read More →


Tuesday November 6, 2018 9:35am - 10:05am
Main Stage, ACL Live at The Moody Theater

10:05am

Keynote: Why User Success is the New Customer Success l Virginia Miracle, Spredfast + Lithium & Christine Morrison, Intuit
Now more than ever, success in our business is determined by how deeply and effectively our customers use our products—regardless of their role or how quickly our platform evolves. Virginia will share new ways that Spredfast + Lithium is serving our entire audience.

Speakers
avatar for Christine Morrison, Intuit

Christine Morrison, Intuit

TurboTaxLive Pro Engagement Leader
avatar for Virginia Miracle, Spredfast + Lithium

Virginia Miracle, Spredfast + Lithium

Chief Customer Officer
Virginia is focused on Spredfast + Lithium customer success at every stage of the partnership journey. She leads the team dedicated to the customer experience including account management, strategic services, training, and enablement. Prior to Spredfast, Virginia was EVP of Digital... Read More →


Tuesday November 6, 2018 10:05am - 10:45am
Main Stage, ACL Live at The Moody Theater

10:45am

Networking Break
Grab a refreshment and chat about the day’s keynotes, meet new colleagues or reconnect with friends as you head to the next session.

Tuesday November 6, 2018 10:45am - 11:00am
ACL Live at The Moody Theater 310 W Willie Nelson Blvd Suite 1A, Austin, TX 78701

10:45am

Product Showcase
Visit the Product Showcase to see the tools powering the next phase of customer engagement.
  • View a demo of the Spredfast and Lithium platforms
  • Explore our partners’ integrated solutions
  • Work 1:1 with a Spredfast Product Coach

Tuesday November 6, 2018 10:45am - 11:00am
2nd Floor Foyer, W Hotel

11:00am

The Next Generation of Partnerships
Whether you’re partnering with influencers, brands or talent, there’s no question that the whole is greater than the sum of its parts. But to make the biggest mark, partners must be joined by one vision and one purpose. Join this session to hear how these brands partnered to up-level their digital presence and make an impact.

Speakers
avatar for Curtis Midkiff, Southwest Airlines

Curtis Midkiff, Southwest Airlines

Sr. Advisor, Social Business Strategy
Curtis Midkiff is a Social Business Advisor at Southwest Airlines. As a member of the award-winning Southwest Social Business Team, he is responsible for providing strategic consultation to business units looking to leverage social to achieve their business objectives.He also develops... Read More →
avatar for Andee Olson, Bumble

Andee Olson, Bumble

Director of Partnerships
Andee Olson is the Director of Partnerships at Bumble. Andee, who has an engineering degree from the University of Virginia, made her mark in the digital world when she parlayed her summer internship at Vogue.com into a full-time role as the Associate Director of Digital Operations... Read More →
avatar for James Gregson, LEGO Group

James Gregson, LEGO Group

Senior Manager, Global Social Media
James Gregson began his career in ‘non-traditional’ brand strategy and has been able to lead a combination of technical understanding and conceptual creativity to craft effective, measurable programs for clients and brands alike.Currently, James leads the IP Planning & Social... Read More →


Tuesday November 6, 2018 11:00am - 12:00pm
Main Stage, ACL Live at The Moody Theater

11:00am

We Really Just Want a Good Story: Engage Your Audience with Winning Content
Content that adds value to your consumer’s life is much more likely to earn their engagement and, hopefully, their purchase and lasting loyalty. In this session, you’ll learn to tell a good story with each piece of content your brand puts out.

Speakers
avatar for Molly James-Lundak, AbbVie

Molly James-Lundak, AbbVie

Sr. Director, Brand & Social Marketing
Molly leads a team of brand and social media specialists responsible for shaping AbbVie’s brand online and offline. She joined AbbVie after its separation from Abbott in 2013, with a focus on brand building for the “new” company. Since then she has built the social media function... Read More →
avatar for Raashi Rosenberger, Pinterest

Raashi Rosenberger, Pinterest

Creative Strategy Lead, East
Raashi leads the eastern region's Creative Strategy team at Pinterest, where she works with creative teams to develop award-winning creative ideas that drive business results. With more than a decade of digital experience, she brings strong expertise in creative strategy, insights... Read More →
avatar for Evie Nagy, Slack

Evie Nagy, Slack

Senior Manager, Editorial and Social Communications
Evie Nagy is the Senior Manager for Editorial and Social Communications at Slack, where she was previously the Senior Editor for Content Marketing. Her work focuses on Slack's company narrative and voice, as well as content on collaboration and the future of work. Before Slack, she... Read More →


Tuesday November 6, 2018 11:00am - 12:00pm
Great Room, W Hotel

11:00am

Product Roadmap
Tuesday November 6, 2018 11:00am - 12:00pm
Studio 1, W Hotel

11:00am

Product Showcase
Visit the Product Showcase to see the tools powering the next phase of customer engagement.
  • View a demo of the Spredfast and Lithium platforms
  • Explore our partners’ integrated solutions
  • Work 1:1 with a Spredfast Product Coach

Tuesday November 6, 2018 11:00am - 12:00pm
2nd Floor Foyer, W Hotel

11:00am

[Workshop] Brand Protection + Governance Strategy
Workshops are hands-on sessions that include a group activity.

With the always-on nature of social media, a brand's social accounts are linked directly to public perception and brand reputation. Whether you’re managing an enterprise social account, safeguarding your customers’ trusted data, or maintaining a consistent brand voice, your social universe needs to be governed at all times. In this workshop, you'll learn best practices for creating successful social governance structures - whether you are starting from ground zero or wanting to pressure test an existing framework.


This workshop will only run once.

Tuesday November 6, 2018 11:00am - 12:00pm
Social Room, W Hotel

11:00am

[Workshop] Care Bot Strategy
Workshops are hands-on sessions that include an interactive activity.

Automation represents a massive opportunity for marketers to scale their social efforts and create unique experiences. Chatbots have the ability to free up time so users & agents can focus on the complex, sensitive or pressing conversations. Join this workshop to learn how to implement a successful chatbot strategy at your organization.

This workshop will only run once.

Tuesday November 6, 2018 11:00am - 12:00pm
Studio 3, W Hotel

11:00am

[Workshop] Paid + Organic Editorial Planning
Workshops are hands-on sessions that include a group activity.

Keep your organic and paid content in lockstep. In this workshop, we'll arm you with strategies to bridge the gap between promoted and organic content planning to ensure you're getting the most out of your social media presence, and your audience is receiving a consistent message.  

This workshop will run twice, once on Tuesday and once on Wednesday.

Tuesday November 6, 2018 11:00am - 12:00pm
Studio 2, W Hotel

12:00pm

charity: water Water Walk
In Africa alone, women spend 40 billion hours a year walking for water. Experience what gathering water is really like using plastic jerry cans and support this important cause by taking part in our Water Walk activity. Located on the Terrace next to Registration.



Tuesday November 6, 2018 12:00pm - 1:00pm
W Hotel Austin 200 Lavaca St, Austin, TX 78701, USA

12:00pm

Lunch
Engage with peers over a bite to eat on the Music Porch and Main Stage Mezzanine with additional seating in The W Hotel TRACE restaurant and lobby, located on the Ground Floor.

Tuesday November 6, 2018 12:00pm - 1:00pm
W Hotel Austin 200 Lavaca St, Austin, TX 78701, USA

12:00pm

Your Smartest Post
Local hand-lettering artists are here to bring your favorite quote from Summit to life on a photo-worthy take-away. Predesigned cards available.

Tuesday November 6, 2018 12:00pm - 1:00pm
ACL Live at The Moody Theater 310 W Willie Nelson Blvd Suite 1A, Austin, TX 78701

12:00pm

Product Showcase
Visit the Product Showcase to see the tools powering the next phase of customer engagement.
  • View a demo of the Spredfast and Lithium platforms
  • Explore our partners’ integrated solutions
  • Work 1:1 with a Spredfast Product Coach

Tuesday November 6, 2018 12:00pm - 1:00pm
2nd Floor Foyer, W Hotel

1:00pm

How to be Smart About Social Data
Social data is a valuable tool, but data isn’t an engaging campaign in and of itself. Your team needs to shape your social data into an engaging campaign by starting with your brand’s values and creating content your audience will care about. These brands did just that by transforming a social data point into an actionable insight.

Speakers
avatar for Jennifer Mangold, HomeAway

Jennifer Mangold, HomeAway

Senior Manager, Global Social Media
Jennifer Mangold leads the Global Social Media team at HomeAway, part of Expedia Group. While managing the social media program for the past 10 years at HomeAway, she’s overseen social efforts for multiple brand marketing initiatives, such as the HomeAway Eiffel Tower Apartment... Read More →
avatar for Michael Bucklin, FOX Sports

Michael Bucklin, FOX Sports

Vice President of Digital Content
Michael Bucklin is Vice President of Digital Content at FOX Sports, based in Los Angeles. His team oversees strategy, production, and distribution of digital content for FOX Sports’ live events, including the World Series, World Cup, and the Super Bowl, as well as studio shows like... Read More →


Tuesday November 6, 2018 1:00pm - 2:00pm
Great Room, W Hotel

1:00pm

Making the Move to Video-First
A third of the time people spend online is devoted to watching video; and by 2019, 80% of all internet traffic will come from video (Source: Digital Information World). Video isn’t an option anymore—it’s a must-have. These brands will unveil how they’re making their content video-first to tap into unparalleled levels of engagement. 

Speakers
avatar for Shawn Silverman, Dolby

Shawn Silverman, Dolby

Senior Manager, Global Social Media
Like you, social media and marketing expert Shawn Silverman has seen how the social landscape has evolved and the need for social video is much greater now than ever before. As the Head of Global Social Media Marketing and Community, Shawn is overseeing social marketing and Dolby's... Read More →
avatar for Arshi Duffley, Facebook

Arshi Duffley, Facebook

Marketing Partnerships Lead
Arshi Duffley leads Facebook's Marketing Partnership programs focused on creative and Instagram. Her team understands market needs, builds partner capabilities to support the needs, and develops programs to ensure a thriving ecosystem. Arshi believes that quality creative can power meaningful experiences for people and drive results... Read More →
avatar for David Feldman, National Football League

David Feldman, National Football League

Senior Director, Social Content
Dave Feldman is the Senior Director of Social Content for the NFL. In this capacity, Dave oversees the social media content, strategy and partnership executions for the NFL and NFL Network across Facebook, Twitter, Instagram, and Snapchat. Dave also helped launch and oversees The... Read More →
avatar for Kristin Mirek, Nickelodeon

Kristin Mirek, Nickelodeon

SVP, Social Media & Digital Strategy
Kristin Mirek is a digital media business executive with extensive experience in all facets of the entertainment industry. Currently overseeing all social media for Nickelodeon and their short-form video strategy, she has an active hand in sustaining Nick’s run as the #1 television... Read More →


Tuesday November 6, 2018 1:00pm - 2:00pm
Main Stage, ACL Live at The Moody Theater

1:00pm

Product Roadmap
Tuesday November 6, 2018 1:00pm - 2:00pm
Studio 1, W Hotel

1:00pm

Product Showcase
Visit the Product Showcase to see the tools powering the next phase of customer engagement.
  • View a demo of the Spredfast and Lithium platforms
  • Explore our partners’ integrated solutions
  • Work 1:1 with a Spredfast Product Coach

Tuesday November 6, 2018 1:00pm - 2:00pm
2nd Floor Foyer, W Hotel

1:00pm

[Workshop] Content Strategy + Omni-Channel Campaign Integration
Workshops are hands-on sessions that include a group activity.

Data-driven decision making is the goal of any savvy business, but you’re only as good as the data you have available. Spredfast allows you to create smart, intuitive label hierarchies and enforce consistent labeling across your workflows. Consistent labeling of your content means more consistent data on the backend, so your teams can measure social impact in a way that maps to your business goals.

This workshop will arm you with best practices and key considerations for developing and revamping inbound and outbound label strategies to meet your unique business needs.

This workshop will only run once.

Tuesday November 6, 2018 1:00pm - 2:00pm
Studio 2, W Hotel

1:00pm

[Workshop] Digital Care Business Strategy + Channel Strategies
Workshops are hands-on sessions that include an interactive activity.

Mapping your social care strategy to business objectives can be a challenge, but it is critical to advancing your team's success. In this workshop, you'll learn how to maximize the impact that audience engagement has on your business. You'll also learn how each of your engagement channels drives unique objectives and KPIs.

This workshop will only run once.

Tuesday November 6, 2018 1:00pm - 2:00pm
Social Room, W Hotel

1:00pm

[Workshop] Measurement + Testing Strategy
Workshops are hands-on sessions that include a group activity.

Measurement and testing are key components to showing the value of social and the work you do. In this workshop, you will learn how to identify appropriate KPIs, build a proper testing environment, and what you should be testing. You'll also learn best practices for identifying the right research questions and approaches.

This workshop will run twice, once on Tuesday and once on Wednesday.

Tuesday November 6, 2018 1:00pm - 2:00pm
Studio 3, W Hotel

2:00pm

Networking Break
Grab a refreshment and chat about the day’s keynotes, meet new colleagues or reconnect with friends as you head to the next session.

Tuesday November 6, 2018 2:00pm - 2:15pm
ACL Live at The Moody Theater 310 W Willie Nelson Blvd Suite 1A, Austin, TX 78701

2:15pm

A Conversation with Common & Katherine Calvert, Spredfast + Lithium
In a moderated conversation, Common will share insights about the ways he uses celebrity influence to be a force for good. He’ll also explore other themes like creating meaningful brand partnerships, connecting with your audience, and how to harness the power of diversity to drive innovation.

Speakers
avatar for Common

Common

Artist, Actor, Activist
Academy Award, Golden Globe, Emmy and Grammy-winning artist, actor and activist, Common continues to break down barriers with a multitude of critically acclaimed, diverse roles, and continued success at the box office. Common most recently wrapped production on THE KITCHEN, based... Read More →
avatar for Katherine Calvert, Spredfast + Lithium

Katherine Calvert, Spredfast + Lithium

CMO
Katherine serves on the Board of Directors at Marstone, Inc. where she advises the fin-tech start-up on strategic alliances, marketing, PR, and go-to-market strategies. She volunteers as an elected director of the General Alumni Association for Phillips Exeter Academy, and as a director... Read More →


Tuesday November 6, 2018 2:15pm - 3:15pm
ACL Live at The Moody Theater 310 W Willie Nelson Blvd Suite 1A, Austin, TX 78701

3:15pm

Networking Break
Grab a refreshment and chat about the day’s keynotes, meet new colleagues or reconnect with friends as you head to the next session.

Tuesday November 6, 2018 3:15pm - 3:30pm
ACL Live at The Moody Theater 310 W Willie Nelson Blvd Suite 1A, Austin, TX 78701

3:15pm

Product Showcase
Visit the Product Showcase to see the tools powering the next phase of customer engagement.
  • View a demo of the Spredfast and Lithium platforms
  • Explore our partners’ integrated solutions
  • Work 1:1 with a Spredfast Product Coach  

Tuesday November 6, 2018 3:15pm - 3:30pm
2nd Floor Foyer, W Hotel

3:30pm

Brand Safety on Social: How To Maximize ROI and Minimize Risk
The real-time nature of social makes many brands nervous, but it’s also the number-one place in the world to build authentic 1:1 relationships with your customers. Legal team still not convinced? Listen as these brands share how they’re making social a safe place for their brands through social governance and listening, and how you can, too.


Speakers
avatar for Danielle Guzman, Mercer

Danielle Guzman, Mercer

Global Head of Social Media and Distributed Content
Danielle Guzman is the Global Head of Social Media & Distributed Content at Mercer, an organization that delivers advice and technology-driven solutions that help organizations meet the health, wealth and career needs of a changing workforce. Previously at AIG for ten years, Danielle... Read More →
avatar for Cory Notrica, PepsiCo

Cory Notrica, PepsiCo

Senior Director, Digital Governance
Cory Notrica is a Senior Director of Digital Governance at PepsiCo.  Cory has been with the company for almost nine years and is responsible for global brand reputation and corporate integrity in the digital space.  Before his current role, Cory was a Senior Director for IT Emerging... Read More →


Tuesday November 6, 2018 3:30pm - 4:15pm
Great Room, W Hotel

3:30pm

How To Keep Customers Happy & Crises at Bay on Social
Social is the key to ensuring positive brand experiences for your customers. Whether you're managing customer responses at scale or utilizing data to protect your brand from an unforeseen crisis, social is the go-to place to keep your customers informed and your brand in-tact. Join these experts to hear how they’re leveraging social to create best-in-class brand experiences for their customers.

Speakers
avatar for Avery Block, Taco Bell

Avery Block, Taco Bell

Manager, Digital Customer Care
Avery Block is the Restaurant Experience Manager for Taco Bell, the nation’s leading Mexican-inspired QSR brand proudly serving over 42 million customers each week.She has worked 20+ years in the restaurant industry with combined experience in Human Resources and Operations. In... Read More →
avatar for Jennifer Forkish, Caesars Entertainment

Jennifer Forkish, Caesars Entertainment

Vice President of Corporate Communications
Jennifer leads all aspects of company wide messaging for Caesars Entertainment, the global leader in gaming, hospitality and entertainment as well as parent company of the iconic Caesars Palace. She is one of the company’s principal storytellers at a moment when the company is undergoing... Read More →


Tuesday November 6, 2018 3:30pm - 4:15pm
Main Stage, ACL Live at The Moody Theater

3:30pm

Product Roadmap
Tuesday November 6, 2018 3:30pm - 4:15pm
Studio 1, W Hotel

3:30pm

Product Showcase
Visit the Product Showcase to see the tools powering the next phase of customer engagement.
  • View a demo of the Spredfast and Lithium platforms
  • Explore our partners’ integrated solutions
  • Work 1:1 with a Spredfast Product Coach

Tuesday November 6, 2018 3:30pm - 4:15pm
2nd Floor Foyer, W Hotel

3:30pm

[Workshop] Getting the Most Out of Intelligence
Workshops are hands-on sessions that include an interactive activity.

Social data from Spredfast Intelligence can be an extremely powerful tool to look back and see how users responded to your campaign or products, but it is also a powerful tool for helping you plan for your business, monitor your industry or space for new opportunities and uncover user behaviors and motivations. In this workshop, we'll walk through best practices on developing your hypotheses and actively leveraging Intelligence to find the data to ultimately help drive your business decisions.

This workshop will occur once. 

Tuesday November 6, 2018 3:30pm - 4:15pm
Studio 3, W Hotel

3:30pm

[Workshop] Influencer Marketing Strategy
Workshops are hands-on sessions that include an interactive activity.

According to research firm Linqia, over 90% of marketers found Influencer Marketing to be effective. But implementing a successful influencer marketing program requires a strategy — identifying the right influencers, researching their conversational behaviors and activating them.
This workshop will examine the fundamentals of influencer marketing including:
  • The reality of working with micro vs. macro influencers
  • How to use data to identify and track influencers
  • Tactics to increase brand loyalty and other key business results
This workshop will only run once.

Tuesday November 6, 2018 3:30pm - 4:15pm
Studio 2, W Hotel

3:30pm

[Workshop] Instagram Stories + IGTV Masterclass
Workshops are hands-on sessions that include a group activity.

Over 200 million people use Instagram Stories each month--that’s over 50 million more than those using Snapchat. At the rate it’s going, more than 50% of all Instagram users will be using stories by the end of 2018. With the emergence of long-form video with IGTV, marketers have a unique opportunity to reach consumers through the platform. This session will cover best practices and techniques for stories and IGTV.

This workshop will run twice, once on Tuesday and once on Wednesday.

Tuesday November 6, 2018 3:30pm - 4:15pm
Social Room, W Hotel

4:15pm

Networking Break
Grab a refreshment and chat about the day’s keynotes, meet new colleagues or reconnect with friends as you head to the next session.

Tuesday November 6, 2018 4:15pm - 4:30pm
ACL Live at The Moody Theater 310 W Willie Nelson Blvd Suite 1A, Austin, TX 78701

4:30pm

Keynote: Melissa Rosenthal Brenner, EVP of Digital Media at NBA
Speakers
avatar for Melissa Rosenthal Brenner, National Basketball Association

Melissa Rosenthal Brenner, National Basketball Association

EVP, Digital Media
As Executive Vice President, Digital   Media for the National Basketball Association, Melissa Rosenthal Brenner leads the development, oversight, and implementation of the NBA’s global digital strategy and social media portfolio across multiple media platforms. In that role, she... Read More →


Tuesday November 6, 2018 4:30pm - 5:00pm
ACL Live at The Moody Theater 310 W Willie Nelson Blvd Suite 1A, Austin, TX 78701

5:00pm

Your Smartest Post
Local hand-lettering artists are here to bring your favorite quote from Summit to life on a photo-worthy take-away. Predesigned cards available.

Tuesday November 6, 2018 5:00pm - 6:00pm
ACL Live at The Moody Theater 310 W Willie Nelson Blvd Suite 1A, Austin, TX 78701

6:00pm

Party at Banger's Sausage House & Beer Garden
Tuesday November 6, 2018 6:00pm - 8:00pm
Banger's Sausage House & Beer Garden 79 Rainey St, Austin, TX 78701
 
Wednesday, November 7
 

8:00am

Breakfast
There is no better way to kick-off the day than a conversation over coffee! Join us on the Music Porch at ACL Live for breakfast.

Wednesday November 7, 2018 8:00am - 9:00am
ACL Live at The Moody Theater 310 W Willie Nelson Blvd Suite 1A, Austin, TX 78701

8:00am

Your Smartest Post
Local hand-lettering artists are here to bring your favorite quote from Summit to life on a photo-worthy take-away. Predesigned cards available.

Wednesday November 7, 2018 8:00am - 9:00am
ACL Live at The Moody Theater 310 W Willie Nelson Blvd Suite 1A, Austin, TX 78701

8:00am

Product Showcase
Visit the Product Showcase to see the tools powering the next phase of customer engagement.
  • View a demo of the Spredfast and Lithium platforms
  • Explore our partners’ integrated solutions
  • Work 1:1 with a Spredfast Product Coach

Wednesday November 7, 2018 8:00am - 9:00am
2nd Floor Foyer, W Hotel

9:00am

Opening Remarks
Speakers
avatar for Spike Jones, Spredfast + Lithium

Spike Jones, Spredfast + Lithium

Vice President, Strategy
Spike’s background includes contributing strategic development – from insight to creative execution – of online and offline word of mouth programs for companies including: BMW, Arby’s, USAA, AT&T, General Motors, Chevrolet, Dagger Kayaks, Fiskars Brands, Rage Against the Haze... Read More →


Wednesday November 7, 2018 9:00am - 9:10am
Main Stage, ACL Live at The Moody Theater

9:10am

Keynote: Roy Spence, Co-Founder & CEO of The Purpose Institute and Chairman of GSD&M
Speakers
avatar for Roy Spence, The Purpose Institute

Roy Spence, The Purpose Institute

Co-Founder & CEO // Co-Founder & Chairman of GSD&M
Roy Spence is Co-Founder and Chairman of GSD&M, leading marketing and advertising company. Under Roy's leadership, his agency has helped grow some of the world's most successful brands, including Don't Mess with Texas, Southwest Airlines, Walmart, and more. He is also Co-Founder and... Read More →


Wednesday November 7, 2018 9:10am - 9:40am
Main Stage, ACL Live at The Moody Theater

9:45am

Keynote: Jennifer Saenz, Chief Marketing Officer at Frito-Lay North America
At Frito-Lay, everything starts with digital. Jennifer will share how her teams reach and engage consumers across all their brands, while still staying true to each brand’s purpose.

Speakers
avatar for Jennifer Saenz, Frito-Lay North America

Jennifer Saenz, Frito-Lay North America

CMO
Jennifer Saenz is senior vice president and chief marketing officer of Frito Lay North America. She leads marketing for the PepsiCo snacks portfolio -- a $14 billion division. Jennifer has oversight for brand marketing, innovation, strategic insights, design, and media.She has led... Read More →


Wednesday November 7, 2018 9:45am - 10:15am
Main Stage, ACL Live at The Moody Theater

10:15am

Networking Break
Wednesday November 7, 2018 10:15am - 10:30am
ACL Live at The Moody Theater 310 W Willie Nelson Blvd Suite 1A, Austin, TX 78701

10:15am

Product Showcase
Visit the Product Showcase to see the tools powering the next phase of customer engagement.
  • View a demo of the Spredfast and Lithium platforms
  • Explore our partners’ integrated solutions
  • Work 1:1 with a Spredfast Product Coach

Wednesday November 7, 2018 10:15am - 10:30am
2nd Floor Foyer, W Hotel

10:30am

How Established Brands are Succeeding on Social
These longstanding brands have legacy and customer focus on their side. They know themselves and their audiences better than anyone else and are only gaining resonance and relevance over time. Join these brands to gain tips on how to stay true to your brand, activate your audience and continually embrace innovation, year after year.

Speakers
avatar for Kate Coughlin, National Geographic

Kate Coughlin, National Geographic

Senior Director, Audience Development & Community
Kate Coughlin strives to make meaningful and impactful changes in the world by engaging audiences across digital and social media platforms through compelling storytelling. She currently works at National Geographic as Senior Director of Audience Development and Community where she... Read More →
avatar for Olu Johnson, Charles Schwab

Olu Johnson, Charles Schwab

Director, Digital Engagement
Olu Johnson is a digital marketer who has helped brands use social media to tell their story and form emotional connections with their audience. He has led innovative social campaigns for companies ranging from nonprofits to financial services firms. He lives in San Francisco, CA... Read More →


Wednesday November 7, 2018 10:30am - 11:15am
Main Stage, ACL Live at The Moody Theater

10:30am

No Boundaries: Maximizing Experiential Marketing Activations Through Social
The ultimate brand experience is no longer just among the four walls of a venue or just on a 2D screen - today’s brand experience breaks down all boundaries, bringing consumers into the heartbeat of your culture. Creating on-brand experiences that merge the digital and physical worlds is a guaranteed way to take your consumer relationships to the next level—and rise above the noise.

Speakers
avatar for Rachel Ferdinando, Frito-Lay North America

Rachel Ferdinando, Frito-Lay North America

VP Core Business, Media & Digital
Rachel Ferdinando is responsible for leading the portfolio, brand strategies, and performance forFrito-Lay North America’s core brands, including Doritos, Cheetos, Tostitos and Dips; and is the head of media.Prior to joining PepsiCo, Rachel was VP & global sector leader for family... Read More →
avatar for Maya Peterson, Viacom Velocity

Maya Peterson, Viacom Velocity

Senior Director, Culture and Creative Insights
Maya Peterson is Director of Culture and Creative Insights Group at Viacom. In this role, Peterson and the team develop insights on cultural trends – and fans’ relationships to them – to help shape digital, social and linear content for Viacom’s advertising partners.Peterson... Read More →


Wednesday November 7, 2018 10:30am - 11:15am
Great Room, W Hotel

10:30am

Product Roadmap
Wednesday November 7, 2018 10:30am - 11:15am
Studio 1, W Hotel

10:30am

Product Showcase
Visit the Product Showcase to see the tools powering the next phase of customer engagement.
  • View a demo of the Spredfast and Lithium platforms
  • Explore our partners’ integrated solutions
  • Work 1:1 with a Spredfast Product Coach

Wednesday November 7, 2018 10:30am - 11:15am
2nd Floor Foyer, W Hotel

10:30am

[Workshop] Instagram Stories + IGTV Masterclass
Workshops are hands-on sessions that include an interactive activity.

Over 200 million people use Instagram Stories each month--that’s over 50 million more than those using Snapchat. At the rate it’s going, more than 50% of all Instagram users will be using stories by the end of 2018. With the emergence of long-form video with IGTV, marketers have a unique opportunity to reach consumers through the platform. This session will cover best practices and techniques for stories and IGTV.

This workshop will run twice, once on Tuesday and once on Wednesday.

Wednesday November 7, 2018 10:30am - 11:15am
Social Room, W Hotel

10:30am

[Workshop] Measurement + Testing Strategy
Workshops are hands-on sessions that include an interactive activity.

Measurement and testing are key components to showing the value of social and the work you do. In this workshop, you will learn how to identify appropriate KPIs, build a proper testing environment, and what you should be testing. You'll also learn best practices for identifying the right research questions and approaches.

This workshop will run twice, once on Tuesday and once on Wednesday.

Wednesday November 7, 2018 10:30am - 11:15am
Studio 3, W Hotel

10:30am

[Workshop] Paid + Organic Editorial Planning
Workshops are hands-on sessions that include a group activity.

Keep your organic and paid content in lockstep. In this workshop, we'll arm you with strategies to bridge the gap between promoted and organic content planning to ensure you're getting the most out of your social media presence, and your audience is receiving a consistent message.  

This workshop will run twice, once on Tuesday and once on Wednesday.

Wednesday November 7, 2018 10:30am - 11:15am
Studio 2, W Hotel

11:15am

Networking Break
Grab a refreshment and chat about the day’s keynotes, meet new colleagues or reconnect with friends as you head to the next session.

Wednesday November 7, 2018 11:15am - 11:30am
ACL Live at The Moody Theater 310 W Willie Nelson Blvd Suite 1A, Austin, TX 78701

11:15am

Product Showcase
Visit the Product Showcase to see the tools powering the next phase of customer engagement.
  • View a demo of the Spredfast and Lithium platforms
  • Explore our partners’ integrated solutions
  • Work 1:1 with a Spredfast Product Coach

Wednesday November 7, 2018 11:15am - 11:30am
2nd Floor Foyer, W Hotel

11:30am

Reset, Recharge, and Return Reinvigorated with Manoush Zomorodi, Author of "Bored & Brilliant"
Just like our "offline" lives need the occasional reset (drink more water, get more sleep), so do our digital lives. In this session, Manoush will share with us how to stay balanced and healthy in our always-on world. She'll talk about the importance of taking a break from digital media to bolster creativity, strengthen relationships, and avoid information overload. So get ready to - put your phone on “do not disturb,” recharge, and return to the digital world with renewed energy.

Speakers
avatar for Manoush Zomorodi,

Manoush Zomorodi, "Bored and Brilliant"

Author of "Bored and Brilliant" and Co-founder of Stable Genius Productions
Manoush Zomorodi is a Co-Founder of Stable Genius Productions, a media company with a mission to help people navigate personal and global change. StableG uses podcasts as a lab to test new ways journalists can educate, entertain, and inspire through narrative. Their first project... Read More →


Wednesday November 7, 2018 11:30am - 12:15pm
Main Stage, ACL Live at The Moody Theater

12:15pm

Closing Remarks
Speakers
avatar for Spike Jones, Spredfast + Lithium

Spike Jones, Spredfast + Lithium

Vice President, Strategy
Spike’s background includes contributing strategic development – from insight to creative execution – of online and offline word of mouth programs for companies including: BMW, Arby’s, USAA, AT&T, General Motors, Chevrolet, Dagger Kayaks, Fiskars Brands, Rage Against the Haze... Read More →


Wednesday November 7, 2018 12:15pm - 12:30pm
Main Stage, ACL Live at The Moody Theater

12:30pm

Lunch
Engage with peers over a bite to eat on the Music Porch and Main Stage Mezzanine with additional seating in The W Hotel Record Room.

Wednesday November 7, 2018 12:30pm - 1:30pm
W Hotel Austin 200 Lavaca St, Austin, TX 78701, USA

12:30pm

Your Smartest Post
Local hand-lettering artists are here to bring your favorite quote from Summit to life on a photo-worthy take-away. Predesigned cards available.

Wednesday November 7, 2018 12:30pm - 1:30pm
ACL Live at The Moody Theater 310 W Willie Nelson Blvd Suite 1A, Austin, TX 78701

12:30pm

Product Showcase
Visit the Product Showcase to see the tools powering the next phase of customer engagement.
  • View a demo of the Spredfast and Lithium platforms
  • Explore our partners’ integrated solutions
  • Work 1:1 with a Spredfast Product Coach

Wednesday November 7, 2018 12:30pm - 1:30pm
2nd Floor Foyer, W Hotel