Tuesday, November 6 • 3:30pm - 4:15pm
[Workshop] Influencer Marketing Strategy

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Workshops are hands-on sessions that include an interactive activity.

According to research firm Linqia, over 90% of marketers found Influencer Marketing to be effective. But implementing a successful influencer marketing program requires a strategy — identifying the right influencers, researching their conversational behaviors and activating them.
This workshop will examine the fundamentals of influencer marketing including:
  • The reality of working with micro vs. macro influencers
  • How to use data to identify and track influencers
  • Tactics to increase brand loyalty and other key business results
This workshop will only run once.

Tuesday November 6, 2018 3:30pm - 4:15pm
Studio 2, W Hotel

Attendees (76)