Wednesday, November 7 • 10:30am - 11:15am
No Boundaries: Maximizing Experiential Marketing Activations Through Social

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The ultimate brand experience is no longer just among the four walls of a venue or just on a 2D screen - today’s brand experience breaks down all boundaries, bringing consumers into the heartbeat of your culture. Creating on-brand experiences that merge the digital and physical worlds is a guaranteed way to take your consumer relationships to the next level—and rise above the noise.

avatar for Rachel Ferdinando, Frito-Lay North America

Rachel Ferdinando, Frito-Lay North America

VP Core Business, Media & Digital
Rachel Ferdinando is responsible for leading the portfolio, brand strategies, and performance forFrito-Lay North America’s core brands, including Doritos, Cheetos, Tostitos and Dips; and is the head of media.Prior to joining PepsiCo, Rachel was VP & global sector leader for family... Read More →
avatar for Maya Peterson, Viacom Velocity

Maya Peterson, Viacom Velocity

Senior Director, Culture and Creative Insights
Maya Peterson is Director of Culture and Creative Insights Group at Viacom. In this role, Peterson and the team develop insights on cultural trends – and fans’ relationships to them – to help shape digital, social and linear content for Viacom’s advertising partners.Peterson... Read More →

Wednesday November 7, 2018 10:30am - 11:15am
Great Room, W Hotel

Attendees (109)