Tuesday, November 6 • 1:00pm - 2:00pm
How to be Smart About Social Data

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Social data is a valuable tool, but data isn’t an engaging campaign in and of itself. Your team needs to shape your social data into an engaging campaign by starting with your brand’s values and creating content your audience will care about. These brands did just that by transforming a social data point into an actionable insight.

avatar for Jennifer Mangold, HomeAway

Jennifer Mangold, HomeAway

Senior Manager, Global Social Media
Jennifer Mangold leads the Global Social Media team at HomeAway, part of Expedia Group. While managing the social media program for the past 10 years at HomeAway, she’s overseen social efforts for multiple brand marketing initiatives, such as the HomeAway Eiffel Tower Apartment... Read More →
avatar for Michael Bucklin, FOX Sports

Michael Bucklin, FOX Sports

Vice President of Digital Content
Michael Bucklin is Vice President of Digital Content at FOX Sports, based in Los Angeles. His team oversees strategy, production, and distribution of digital content for FOX Sports’ live events, including the World Series, World Cup, and the Super Bowl, as well as studio shows like... Read More →

Tuesday November 6, 2018 1:00pm - 2:00pm
Great Room, W Hotel

Attendees (155)